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Transformed as social media and Branding expert to drive Engagement, creating an unparalleled platform for TiE Hubli to connect with its entrepreneurial audience and enhance TiECON’s visibility as a premier event.
Transformed as social media and Branding expert to drive Engagement, creating an unparalleled platform for TiE Hubli to connect with its entrepreneurial audience and enhance TiECON’s visibility as a premier event.
Challenges
• Fragmented Social Media Presence: Limited follower base and engagement on platforms like Facebook and Twitter.
• Lack of Visual and Strategic Coherence: Inconsistent branding and outdated content that failed to capture the essence of TiECON.
• Limited Awareness and Participation: Difficulty in reaching the desired audience to maximize event attendance and impact.
Approach:
•Redesigning Social Media Pages:
• Visual and Content Overhaul: Redesigned Facebook and Twitter pages to align with TiE Hubli’s brand identity and TiECON’s goals.
• User Acquisition: Implemented demographic-focused strategies to attract women entrepreneurs, small business owners, and young entrepreneurs.
Custom Campaigns:
• Engaging Content Creation: Curated posts, polls, and videos emphasizing the benefits of attending TiECON, such as networking opportunities and access to industry insights.
• Community Building: Fostered interaction through targeted content and community-centric initiatives.
Online and Offline Promotions:
• Holistic Strategy: Integrated digital campaigns with offline promotions for maximum event visibility.
• Cross-Platform Consistency: Ensured consistent messaging across all platforms and offline activities.
• Performance Tracking & Optimization:
Continuously monitored metrics and made data-driven adjustments to improve campaign effectiveness and ROI.
The Thinking
Objective: Establish TiECON as the go-to event for entrepreneurs by boosting engagement, strengthening branding, and amplifying online visibility.
Strategy Anchors:
• Targeted Social Media Revamp: Craft a unified and appealing online presence.
• Custom Campaigns: Develop audience-specific content to maximize reach and interaction.
• Integrated Promotion: Seamlessly blend online and offline marketing efforts.
Result
• Enhanced Engagement: Significantly improved follower interaction and participation across Facebook and Twitter.
• Boosted Attendance: Contributed to increased turnout at TiECON events, solidifying its reputation as a premier entrepreneurial gathering.
• Strengthened Branding: Positioned TiECON as a highly anticipated event, appealing to entrepreneurs nationwide.
• Positive Client Feedback: Executive Director Vishal Nadagouda praised the swift and impactful results of Brand Raga’s efforts.
