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Brand Raga boasts a flawless 100% win record in political campaigns, delivering strategic excellence and unmatched results. With data-driven insights and impactful storytelling, we ensure victory every time.
Brand Raga, a marketing and digital strategy firm, has consistently demonstrated its expertise in managing political campaigns with a flawless track record. Since 2018, Brand Raga has managed and executed successful campaigns across multiple election cycles in Karnataka, delivering a 100% win record for its clients. This case study highlights the key campaigns and strategies that contributed to this unblemished record.
Track Record of Wins
2018 Karnataka Assembly Elections:
• Dr. C.N. Ashwathnarayan (Malleshwaram Constituency):
Strategy: Developed and promoted an impact report detailing the achievements and work of Dr. Ashwathnarayan.
Result: Secured a decisive victory in the Malleshwaram constituency.
• B. Sriramulu (Molakalmuru Constituency):
Strategy: Managed a comprehensive online campaign, including day-to-day content for social media, social media ads, and manifesto content.
Result: B. Sriramulu emerged victorious in Molakalmuru, bolstered by a strong digital presence.
2019 Karnataka Assembly By-Elections:
• S.T. Somashekhar (Yeshwanthpur) & Narayan Gowda (KR Pete):
Strategy: Managed complete social media advertising for both candidates and crafted the campaign theme “Ade Challa Hosa Bhalla”, which resonated deeply with voters.
Result: Both candidates won their respective by-elections, with the campaign theme becoming a central pillar of BJP’s messaging.
2023 Karnataka Assembly Elections:
• Manjula Arvind Limbavalli (Mahadevapura), Mahesh Tenginkai (Hubballi-Dharwad Central), Mahantesh Koujalgi (Bailhongal):
Strategy: Managed the complete online campaign for each candidate, including day-to-day social media content, social media ads, manifesto content, and WhatsApp messages targeted at voters.
Result: All three candidates won their elections, solidifying Brand Raga’s reputation for effective digital campaign management.
2024 Parliamentary Elections:
• Jagadish Shettar (Belagavi):
Strategy: Oversaw the entire online campaign, including social media content creation, development of a localized manifesto, digital advertisements, and third-party social media management.
Result: Successfully re-elected, further demonstrating Brand Raga’s proficiency in crafting winning campaign strategies.
Strategies
• Localized Campaign Themes: Brand Raga’s ability to develop themes and messaging that resonate with local voters has been a key factor in their success. The “Ade Challa Hosa Bhalla” theme, for example, played a crucial role in the 2019 by-election victories.
• Comprehensive Digital Campaigns: From social media management to digital advertising, Brand Raga consistently delivered holistic online campaigns that engaged voters across multiple platforms. This multi-channel approach ensured maximum reach and influence.
• Tailored Content and Messaging: By creating tailored content and messaging for each candidate, Brand Raga ensured that the campaign narrative was relevant and compelling to the target audience.
• Data-Driven Strategies: Utilizing data and analytics, Brand Raga crafted precise strategies that targeted specific voter demographics, enhancing the effectiveness of their campaigns.
