shares
Transformed into Sales Manager cum Lead Generator; drawing upon intrinsic understanding of the population and honing in on precise, impactful digital vehicles delivering fruitful leads.
Skytown primarily relied on traditional marketing methods such as participating in property expos and placing newspaper advertisements to generate leads. However, these approaches proved to be costly and delivered a low return on investment (ROI), prompting the need for a more efficient strategy.
Strategy
Unlock sales via every tool available digitally; Go full throttle on Analytics and Geo Targeting to AMP up digital marketing efficacies
Approach
• Social Media Content engaging posts, reels, and videos for platforms like Facebook and Instagram to showcase Skytown’s properties, highlight customer testimonials, and provide valuable real estate insights.
• Lead Generation Campaigns: Targeted Advertising: Ran geo-targeted ads focusing on specific areas in and around Hubli to reach potential buyers interested in purchasing plots.
• Ad Optimization: Continuously monitored and optimized ad performance to maximize lead quality and conversion rates.
• Online Reputation Management: Review Monitoring: Actively monitored online reviews and feedback to address any negative comments promptly and maintain a positive brand image.
• Performance Tracking: Analytics, Reporting and course correction: Utilized analytics tools to track the performance of social media campaigns, measure lead generation effectiveness, and assess overall marketing ROI.
• Adjustments and Improvements: Made data-driven adjustments to strategies based on performance metrics to ensure continuous improvement and sustained results.
Results
• Accelerated sales by partnering with Sky Town to fast-track conversions.
• Generated high-quality leads that contributed to 50% of Sky Town’s monthly sales.
• Boosted Sky Town’s visibility and engagement on social media platforms, enhancing their online reputation.
• Elevated Sky Town’s status, positioning them as the most sought-after real estate agent in Hubli (a tier 2 city).
