Transformed into a Market Researcher; drawing on understanding of customer pain points to create a Specialist brand.
Net4G was a Wi-Fi service provider catering to hotels, offering customers seamless internet access. Despite closing over 300 clients in three years. Net4G struggled to effectively communicate the unique benefits of its services to potential clients, limiting its growth and market penetration.
Approaches
• Repositioning and Rebranding: From Net4G to Net4Guests Wi-Fi Experts to better align with its target market and capture Wi-Fi solutions tailored for hotel guests
• Competitor and Market Analysis: In-depth analysis of the competition and the market to identify the pain points of hoteliers and understand the dynamics of the hospitality industry
• Marketing Collaterals: Revamped to address the user complaints and specific concerns of hoteliers with respect to cost, experience and security.
• Targeted Communication: highlighting how the service could solve hoteliers pain points and improve guest satisfaction.
Challenges
Limited growth and Market penetration due to limited consideration.
Results
• Impactful entry into Goa hospitality industry, a new market.
• Added 96 new clients within just one month, marking a substantial increase in its customer base.
