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Assumed the role of a Digital Engagement Architect, crafting and executing high-impact social media strategies to amplify the reach and engagement of Mysore’s vibrant youth-centric event, Yuva Dasara 2023.
Yuva Dasara is a key segment of Mysore’s grand Dasara festival, focusing on celebrating the energy and enthusiasm of the youth. Held from October 18 to 21, 2023, the event featured prominent performers, including Kannada actor Shivaraj Kumar, music composer Sadhu Kokila, singers Sanchit Hegde and Benny Dayal, and Bollywood music duo Salim-Suleiman. Despite its rich lineup and established reputation, Yuva Dasara needed a digital push to captivate and mobilize a youthful audience, ensuring the event’s vibrancy translated into attendance and online buzz.
Challenges
• Audience Specificity: Engaging and mobilizing a diverse youth audience across Karnataka.
• Sustained Engagement: Maintaining high visibility and audience interaction across four consecutive days of the event.
• Event Awareness: Amplifying the grandeur of Yuva Dasara as part of the larger Dasara celebrations to encourage participation.
Approach:
Social Media Content
• Platform Strategy: Crafted and deployed campaigns on Facebook, Instagram, and Twitter to leverage platforms popular among the youth.
• Engaging Posts: Developed 47 posts, including artist announcements, event highlights, countdowns, and polls to captivate the audience.
• Visuals & Themes: Employed vibrant designs and youthful themes to resonate with the target demographic.
Targeted Reach & Engagement
• Geo-Targeting: Focused campaigns on Karnataka’s urban and semi-urban regions to attract local and nearby attendees.
• Real-Time Coverage: Delivered live updates and highlights during performances, creating a FOMO (Fear of Missing Out) effect.
• Interactive Tactics: Encouraged audience participation through polls, quizzes, and engaging call-to-action posts.
Performance Tracking & Optimization
• Analytics: Monitored key performance metrics, such as reach, impressions, and engagement, to refine campaign strategies dynamically.
• Feedback Integration: Adjusted content and outreach tactics based on audience interactions and preferences during the campaign.
Result
• Total Reach: Achieved an astounding reach of 62,75,553, amplifying the visibility of Yuva Dasara 2023 across Karnataka.
• Profile Visits: Garnered 57,816 profile visits, indicating significant interest and online engagement.
• Engagement Outputs: Consistently communicated through 47 high-impact posts, sustaining audience excitement before and during the event.
